In 2026 Jaime Mascaró, S.A. carried out an international marketing plan to strengthen the Pretty Ballerinas brand and boost sales of its Menorca-made footwear in the United Kingdom and the United States, through market-specific digital campaigns, optimisation of online sales channels and product adaptation to each market's requirements.

This project has been co-funded by the European Union through the ERDF Programme of the Balearic Islands 2021-2027.