Three lives, three styles, one single destination.
No matter how far we go, we always find our way
back to each other. It’s all about enjoying the journey.
Put your ballerinas on
and feel like home anywhere.
“Choosing my ballerinas
is the highlight of the day!”
Flowers, soft colours and fun details.
Effortless style for a relaxed way of life.
Sneaker-ballerinas for an urban
& sporty but always smart style.
Business women who appreciate classic,
style but also know how to have fun.
“We have never enough ballerinas”
Pretty Ballerinas international marketing plan
In 2026 Jaime Mascaró, S.A. carried out an international marketing plan to strengthen the Pretty Ballerinas brand and boost sales of its Menorca-made footwear in the United Kingdom and the United States, through market-specific digital campaigns, optimisation of online sales channels and product adaptation to each market's requirements.
This project has been co-funded by the European Union through the ERDF Programme of the Balearic Islands 2021-2027.